Customer:	Simon Jewelers
Project:	Postcard Advertising

Traditional Advertising Bulk Mail Delivery Highly Branded

Simon Jewelers is a high-end, yet affordable, click & mortar jewelry store. For many years their approach to marketing was to advertise in local publications and send postcards in the mail which were supplied by the designers they carried in their store.

The problem with these postcards was Simon Jewelers was spending too much money and effort promoting the designers and not building their own brand. In essence, they were paying for the advertising of their designer lines.

We developed a unique and compelling look, highly graphical in nature, for Simon Jewelers that promotes and builds their brand. As an added bonus, our technical divisions are able to manage their mailing list and ease the process of sending out their postcards.